STORY
YU.ME BXL, a brand made in Brussels. Brussels, the capital of Belgium and Europe, and my hometown, is a complex and interesting world, incapable of leaving people indifferent to it. For some people, it is a dirty hellhole. For others, a magnificent paradise. Brussels holds more than 160 nationalities on a surface of 160 km² and somehow finds a way to be a home to all of these people, expressing different backgrounds, habits, languages and tastes. Inspired by this powerful versatility, the desire grew to create a collection with a total freedom of expression. A brand without prejudice about background or gender, embracing individuality and stepping away from imposed profiles, labels, trends and seasons. Pieces without sizes, adapting to the...